Alan Doyle Appointed as New CEO of Cogs & Marvel

Cogs & Marvel, the global experiential agency, is delighted to announce the appointment of Alan Doyle as its new CEO. Having previously led the EMEA business, his global remit will now also include the US.

With over 20 years of leadership experience in the experiential creative industry, Doyle is a respected agency leader having previously worked with Set Creative in the US and WRG in the UK.

He brings a wealth of strategic insight, innovative vision, and proven results to the helm of Cogs & Marvel. His track record of driving growth and championing creativity aligns perfectly with the company’s mission to craft extraordinary experiences that connect brands with audiences worldwide.

Doyle says “It’s an exciting time for the business. Our EMEA team has delivered some exceptional work over the past year and has great momentum. And we’re forecasting significant growth for 2025 in the US, a market I’m delighted to be taking on again.”

Doyle succeeds Founder Roisin Callaghan - "I am absolutely thrilled that Alan is stepping into this role. We share the same vision and goals and he is the perfect person to lead us into our next stage of growth. Since founding the company nearly 20 years ago, I have been involved in all the day to day decisions and I'm confident now in taking a step back with such a great leadership team in place”.

Aedamar Drummond, who continues in her role as North America MD adds “This is a very exciting chapter for the agency and I am thrilled to be working with Alan on taking Cogs & Marvel to the next level here in the US.”

Under his leadership, Cogs & Marvel aims to continue to deepen its existing client relationships, expand its client portfolio and set new standards in the experiential industry.